OBJECTIVES of the project

This eco-efficient tourism project aims at improving eco-efficiency and visibility of tourism services in the regions of North Karelia province in Finland and the Republic of Karelia, in Russia. It aims at increasing the volume of tourism and recreation, while concurrently decreasing the environmental pressure caused by tourism. It targets the mega-trends of environmental responsibility and nature tourism which increases about 30 percent a year.


The project actors work towards building a pleasant, clean and sustainable environment which will hence provide both tourists and locals with positive experiences and mutual satisfaction. Therefore, recreational area management practices, introduction of eco-efficient technologies, wide publicity and relevant regional and local partners are seen as key aspects for the project’s success.