Target groups and final beneficiaries

Target groups:

 ¤ Local administrations

 ¤ Businesses that lease land to be used as beaches and recreation sites, and own tourist facilities located in the areas

 ¤ Tourist companies

 ¤ Local firms and entrepreneurs

 ¤ Finnish and Russian companies that introduce and install energy supply, water supply, water disposal,

 ¤ Local sewerage and waste management system

Final beneficiaries:

 ¤ Visitors (local, domestic, international) using the target sites

 ¤ Visitors using the “Blue Highway”, including self-driving tourists, campers, motorhome travellers

 ¤ Tourism companies

 ¤ Local people